Ajay Mathur is the founder of The Rice ‘n Spice International Ltd and has pioneered the business over the years. By providing an exceptional service and through his personal relationships, he has seen the sales of our brands get stronger and gain significant market share in key European markets.
He has worked with key brands and organisations within the rice industry in India, Pakistan, USA, Europe, Iraq and the UK.
Mr Mathur has been involved in various innovations and actions in the Basmati rice trade, such as the introduction of consumer pack rice sales in India.
Having set up efficient operations and developed sales and strategy for some of the biggest brands, The Rice ‘n Spice International Ltd was set up, by Mr Mathur, in the summer of 2002 based on similar successful models. Mr Mathur’s experience, commitment and hard work have seen the company through an exciting journey and he and the company have gone from strength to strength and are now a well known importer and distributor of, primarily, Basmati rice as well as various other ethnic products.
He thrives on good relations and respect within the food industry, and brings integrity, reliability and stability to the company.
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